Guide
How UGC pay works
A brand pays a set price for each video or each month of posting, agreed before anyone shoots, and the creator keeps that price less the platform's fee. On Reyn the brand pays nothing on top, campaigns start at $300, and on new campaigns the creator keeps 85% of the price for their first 3 months of earnings, then 90%.
Last updated
What campaigns on Reyn pay right now
These are open today. The figure is what the creator keeps after Reyn's fee; the brand's price is that figure before the fee.
- Reyn: a post a day on a new TikTok and Instagram$1,500 for 30 posts, to you30 posts · 30 days · Based in United States or Canada
- Reyn: one video on your TikTok and Instagram$250 for 1 post, to you1 post · 14 days
- AI study app: 45 videos a month (Spanish)$719.91 for 45 posts, to you45 posts · 30 days
- Couples content: 25 TikToks + Reels a month$680 for 25 posts, to you25 posts · 30 days · Based in United States, Canada, United Kingdom, Australia, New Zealand or Ireland
- Couples content: 25 TikToks a month$595 for 25 posts, to you25 posts · 30 days · Based in United States, Canada, United Kingdom, Australia, New Zealand or Ireland
- Family board game: one video for adsCA$212.50 for 1 video, to you1 video · 14 days · Based in Canada
How the money moves on Reyn
The brand sets the budget and funds the campaign
The price is fixed before creators apply, and the money sits with Reyn. A creator can see what a campaign pays before applying.
The creator shoots from a brief
One brief per video. The cut is reviewed against the brief, then sent to the brand.
The brand approves
Nothing is paid out until the brand says yes.
The creator is paid
The creator receives the price less Reyn's fee: 15% for the first 3 months of earnings on Reyn, then 10%. It goes to their bank, with no invoice to send.
Two ways platforms charge
Every platform is paid by someone. It is either the brand, through a subscription, or the creator, through a cut of the rate.
| Fee on the creator's side | Subscription on the brand's side | |
|---|---|---|
| Example | Fee on the creator's sideReyn: 15% of pay at first, then 10%. | Subscription on the brand's sideSideshift: $299 to $999 a month. |
| What the brand pays | Fee on the creator's sideThe campaign total and nothing else. | Subscription on the brand's sideThe subscription, plus creator pay on top. |
| What the creator keeps | Fee on the creator's sideThe rate less the fee. | Subscription on the brand's sideThe full rate. |
| Suits | Fee on the creator's sideBrands that want the campaign total to be the whole bill. | Subscription on the brand's sideBrands that would rather pay a fixed monthly plan. |
What raises the price of a video
These are quoted on top of the base price and agreed before anyone shoots.
Whitelisting
The brand runs ads from the creator's own handle. Priced per creator, per window.
Exclusivity
The creator agrees not to shoot for a direct competitor for a set number of months.
Raw footage
The unedited takes as well as the finished cut.
Rush turnaround
A shorter deadline than the brief would normally allow.
What the brand owns
Usage rights follow the kind of campaign, so they are not negotiated video by video.
Clips made for the brand's own channels
The brand owns them outright and can post them or run them as ads for as long as it likes.
Posts on the creator's own account
The post stays up and stays the creator's. The brand can reshare it and link to it.
An account built for the campaign
The brand owns the handle and everything on it. The creator runs it for the campaign.
Short answers.
How much does a UGC video cost?
It depends on the brief, the creator and the rights the brand wants. On Reyn the smallest campaign is $300, and the campaigns listed on this page show what brands are paying today.
Who sets the price?
The brand sets what a campaign pays before creators apply, so every applicant sees the same figure. Extras such as whitelisting are agreed per creator.
How much of the price does the creator keep on Reyn?
On new campaigns, 85% for the first 3 months of earnings, counted from the first payment, then 90%. Reyn's fee is the only fee, and joining costs nothing.
When is the creator paid?
When the campaign says: as soon as the brand approves the work, or on the brand's pay cycle. The campaign states which before you apply.
Does a creator need to send an invoice?
Not on Reyn. Approved work is paid to the creator's bank without an invoice.
See the full pricing, or the campaigns that are open.
Brands pay the creators and nothing on top. Creators see what they keep before they apply.
Reyn wrote this page. The Sideshift figures come from its own pricing page on the date shown.
Their pages, read on November 9, 2026: