Posted by @flowprotocolhq
Your brain is built for novelty — not sustained focus. Every time you switch tasks, open an app, or check something new, your brain gets a small reward signal. Over time, this trains your attention to constantly move instead of stay. That’s why focus feels difficult in modern environments. It’s not because you lack discipline — it’s because your attention is being pulled in too many directions at once. Focus is not an effort problem. It’s an environment design problem.